Tennis Star – Digital transformation for e-commerce and footwear logistics

The Challenge

Tennis Star was a 100% physical store that managed inventory with spreadsheets and processed orders manually, which led to errors, delays, and a lack of visibility. There was no shipment traceability or mechanisms to anticipate demand or communicate relevant launches and offers.

The Solution

We developed a custom web and mobile platform that integrates:

• Specialized e-commerce with an interactive catalog (filters by size, style, and price) and an optimized purchasing process.
• Real-time stock control, synchronized with the physical warehouse when receiving and dispatching goods.
• Order and logistics management with automated picking/packing orders, label printing, and coordination with carriers.
• End-to-end traceability, giving each order a unique identifier and allowing its status to be tracked from preparation to delivery.
• AI for prediction and recommendation, which analyzes sales, searches, and user behavior to suggest personalized products.
• Dynamic newsletter, which automatically sends bulletins with the models of greatest interest detected on the platform.
• Big data and analytics, capturing transaction and navigation data to feed dashboards on demand, stock rotation, and campaign effectiveness.

Our Strategy

Complete mapping of physical processes to identify critical points. Modular design that separates e-commerce, inventory, logistics, and analytics, facilitating future expansions. Integration of real-time AI models connected to the catalog to improve demand prediction and recommendations. Automation of newsletters based on the most interacted-with products. Training the team in the use of the platform and in interpreting the dashboards.

Results

Tennis Star's digital channel now manages sales and orders from a single platform; end-to-end traceability has eliminated uncertainty in shipment tracking; continuous big data capture allows for analysis of demand trends and footwear rotation; and the dynamic newsletter, powered by AI, keeps customers informed about their favorite models, reinforcing engagement and loyalty without manual intervention.