Jaipp – Custom technology to connect artists with their true fans

The Challenge

The client needed a comprehensive platform, accessible from mobile and web devices, to strengthen the bond between artists and their superfans. The goal was to create a dynamic digital community where fans could access exclusive content, interact directly with their favorite artists, earn points for participation, and redeem benefits. Additionally, it was key to implement a flexible subscription system, monetization tools, personalized e-commerce, and integration with automated marketing tools, all in one centralized solution.

The Solution

We developed a multi-platform application (mobile and web) that combines exclusive content, community, gamification, and commerce, creating a unique loyalty experience. Key features include:

• Personalized user management: fans with profiles, activity history, and rewards; artists with publishing tools, statistics, and revenue management.
• Flexible subscription system: monthly or tiered (Bronze, Silver, Gold), with integration with Hotmart and accessible payment methods.
• Access to an exclusive community: private sections, user interaction, and special publications.
• Gamification and incentives: points for actions (commenting, sharing, viewing content, inviting friends), rankings, and reward redemption.
• Integrated merchandise store: products by artist, discounts for subscribers, and real-time tracking.
• Complete backoffice: control panel to manage profiles, content, subscriptions, promotions, and key metrics.
• Integration with Hubspot: email automation, segmentation by artist, and user behavior analysis.

Our Strategy

The development focused on designing an attractive experience for both artists and fans, based on three pillars: community, content, and conversion. To do this, we:

• Defined the different user types and their specific needs.
• Designed a flexible architecture that allows scaling in artists, countries, and functionalities.
• Incorporated marketing, loyalty, and commerce tools from the beginning.
• Optimized each functionality for fluid use on mobile and desktop devices.
• Built a gamified experience that encourages constant participation and an emotional bond with the artist.

Results

The platform allows artists to turn their followers into active and profitable communities, taking loyalty to a new level. Thanks to the combination of technology, accessibility, and engagement, a unique ecosystem was created where fans not only consume content but also get involved, interact, and are part of the experience. The solution is already positioning itself as a new channel for revenue, expansion, and emotional connection for artists.